3D Animation

A visually captivating medium that breathes life into ideas, delivering immersive experiences, and pushes creative boundaries across various industries.


What is it?

3D animation is a technique that utilises computer-generated imagery to create realistic and engaging visual content.

It can help you by enhancing your branding, marketing, and communication strategies.

From product visualisation to immersive virtual experiences, 3D animation attracts and captivates audiences, effectively conveying complex ideas and leaving a lasting impression.

The work

What do we typically cover in the animation process?

We can break the animation process into 3 distinct sections, Pre-Production, Production and Post-Production.

Creating a 3D animation involves several steps that may vary based on individual requirements. These steps serve as a general guideline, but additional ones may be necessary depending on your specific needs.


Pre-production involves the planning and preparation phase before production begins. It includes the activities below, setting the foundation for a smooth production process.

  • Discovery Session (to discuss what your idea or product is)
  • Storyboard (turn your idea into a cohesive storyboard used to guide the animation)
  • Research and Asset Gathering (gathering assets such as existing 3D models, voiceover artists or images that will help during the production stage)


Production is the stage where the actual creation of the animated content occurs, involving animation, visual development, sound design, and bringing the project to life with lighting and texturing.

  • Modelling (creation of 3D models to be used in the animation)
  • Animating (animating the models to help tell your story, this may also include assistive 2D animations of text or on-screen information)
  • Texturing (creating textures to give the models an accurate material, colour and style.)
  • Lighting¬†(transforming a flat scene into a visually captivating and immersive experience)
  • Virtual Cinematography (3D camera work akin to cinematography, adding depth and enhancing the viewer’s experience.)


Post-Production is the stage after animation creation, involving refining and enhancing the final product. It includes processes like editing, adding effects, SFX work, and polishing, resulting in a finished and ready-to-distribute animation. Additional steps may be necessary depending on your specific needs, such as more complex 2D animations once the 3D animation has been completed.

  • Editing (combining and cutting the 3D rendered frames to match the storyboard and construct the intended story.)
  • Effects (effects to help smoothly transition between scenes, or add more polish to the animation)
  • Sound (aligning voiceovers, sound effects and music to enhance the animation.)


What do I get in the end?

The deliverables of a 3D animation typically include a final .mp4 file at different resolutions such as 720p, 1080p, or 2160p. These files ensure compatibility across various devices and platforms, allowing for smooth playback and optimal visual quality for viewers to enjoy the animation.

  • .MP4 file (compatible video file for universal viewing)


How much will this cost?

Pricing can vary depending on the complexity and length of the animation. Typically, a very basic 60-second 3D animated video will start from $2,500. Vertex Design likes to work within our client’s budgets if we can, so don’t hesitate to reach out to us.

Vertex Design Australia

1/186 Hampden Road, Nedlands WA 6009

ABN 73 632 589 050