Branding

From strategy to design, we create amazing brands and can guide you how to protect them with trade marks.

Service key:

Branding Services

Step 1

Brand Search

A Brand Search discovers existing online brands and domains. This helps you determine a brand strategy based on the existing brandscape by identifying existing brands / domains being occupied, preventing you from enduring costs associated with rebranding.

Pre-requisites

None.

Step 2

Trade Mark Search

A Trade Mark Search checks to see if nominated trade marks have been registered for similar goods and services. This generally involves searching for words, logos and image trade marks.

Our Rapid360 partner, Integrated IP provides this service.

Pre-requisites

Brand Search (Optional)

Step 3

Brand Strategy Workshop

Brand strategy defines rules and guidelines on how to communicate your brand message.

Brand strategy is essential as it clarifies the competitive landscape, market position and customer expectations of your product.

We start by learning about your company and products, what makes your business unique, your strengths and weaknesses, competition, target audience, and opportunities.

Pre-requisites

Brand Search (Optional)

Trade Mark Search (Required)

Step 4

Branding Identity

A brand is more than just a logo. When creating a brand identity, brand values need to be applied to any visual elements that will be used to promote your business.

A successful branding identity incorporates visible aspects of a brand such as colour, design, in conjunction with a logo to identify and set your brand apart from competitors.

Your brand identity is what makes you instantly recognisable.

Logo/Wordmark creation

Logo/wordmark creation is the process of designing a unique and memorable visual representation or typographic treatment for a brand. It is a crucial aspect of branding and serves as the primary visual identifier for the entity it represents.

Branding Guidelines

Branding guidelines ensure that all brand assets, including logos, colours, typography, imagery, and messaging, are used in a unified and cohesive manner. It provides guidelines and rules to internal teams, external agencies, and partners, enabling them to accurately represent and communicate the brand’s identity.

Pre-requisites

Brand Strategy Workshop (Required)

Step 5

Trade Mark Application

A trademark application is the formal process of registering a trademark to obtain legal protection for a brand name, logo, slogan, or any other distinctive sign that identifies and distinguishes the goods or services of a business from those of others.

Registering a trademark provides the owner with exclusive rights to use the mark and helps prevent others from using similar marks in a way that could cause confusion among consumers.

Our Rapid360 partner, Integrated IP provides this service.

Pre-requisites

Trade Mark Search (Required)

Branding Identity (Required for logos and word marks)